MYX Case Study: The Complete Pump-and-Dump Scheme Behind the Cryptocurrency Token’s False Surge

On cryptocurrency social media platforms right now, traders are glued to a token that has surged 1400% in a week. This is a classic pump-and-dump scheme, but the project has almost no real users; the vast majority of tokens are hoarded in a few inactive wallets. Having witnessed this kind of market movement countless times, he knew exactly what the final outcome would be. So he did what most people would do: open a short position. He was certain the token would crash at any moment, and then logged off to rest. But when he woke up the next day, his short position had already been liquidated. The most unusual key point here is: his judgment was not wrong. This surge itself was a false bubble. He simply didn't understand what kind of opponent he was actually betting against. This is not a fictional story; it's the actual market movement of the MYX token in September 2025. In just one week, the price of MYX skyrocketed from $1.30 to $18.42, while the project itself made no major announcements, product updates, added no new users, and there was no real trading activity on the blockchain. All traders who saw through this fraudulent pump and shorted the market suffered a combined loss of $89.51 million. These tokens are what the industry calls crime coins. The token issuing team locks up the vast majority of the circulating tokens and, in conjunction with market makers, manipulates price fluctuations, trapping all retail investors who bet on both sides. This article will dissect this complete operational chain, the parties controlling the tokens, and why the entire crypto industry has consistently allowed this kind of chaos to flourish. The creation of all crime coins is based on a pre-signed written agreement between two parties. One party is the token issuing project team, and the other is the market maker—the institution that lists orders on exchanges and ensures the token can be traded. This is common throughout the crypto industry; what's truly unique are the internal terms of the contract. The two parties typically adopt a 7:3 profit-sharing model: for every $1 of profit generated from token trading, 70 cents go to the market maker, and 30 cents go to the project team. The contract not only divides the profits but also stipulates in black and white that after the token is listed, the market maker is responsible for "controlling and guiding" the price. The industry euphemistically calls this "price manipulation," but in essence, it's about market makers being hired to arbitrarily raise or lower the price of tokens based on the demand from both sides that month. Looking at data from MYX and numerous other tokens issued using the same template, this model can generate over $30 million in profit in a single cycle. More importantly, market makers acquire their tokens through lending, never actively buying them. This model, known as the lending option model, is the standard paper procedure for projects and market makers in the industry. In the early stages of a token's listing, the project lends a huge amount of tokens to market makers, typically worth tens of millions of dollars.Market makers have a 12-month term, during which they must either return the tokens as is or repurchase them at a pre-agreed high price. However, the rules on paper and the actual operation are vastly different: market makers sell all the tokens they receive on the day they acquire them, dumping a large number of tokens to drive down the price; once the price drops, they buy back the same number of tokens at a lower price and return them to the project team, profiting from the price difference. Criminal coins adopt this lending model and add a second harvesting chain: in addition to selling borrowed tokens to drive down the price for profit, the operators also specifically prey on retail investors who see through the price manipulation and enter the market to short sell in hopes of a crash. For this scheme to operate smoothly, the project team and market makers must have a near-monopoly on all the tokens, which most criminal coins have achieved. More than 90% of the total token supply ultimately ends up in wallets controlled by the same operator. On blockchain explorers, these wallets appear as numerous unrelated addresses, creating the illusion of dispersed holdings by retail investors. However, on-chain traceability analysis confirms that all addresses are deployed by the same entity, splitting them to create the illusion of dispersed token distribution. Taking MYX as an example, the token concentration reached an extreme level: at the peak of the market, only about 20% of the tokens were circulating outside the project team and its affiliates; the remaining 80% were divided into two parts: one part was locked in an ownership contract, completely unsellable; the other part was held by the core team and early investors, theoretically sellable but artificially locked. In either case, these tokens would not enter the market. In conventional crypto tokens, there is a distinction between fully diluted valuation and circulating market capitalization: the former counts the total token supply, while the latter only counts the circulating supply. However, criminal coins directly break this distinction—even tokens shown as circulating supply on the trading board cannot actually be freely traded. This explains why MYX's market capitalization surged from $200 million to $3.35 billion in a week without any new users or external funding injection protocols. The very small portion of tokens actually traded on exchanges set the overall price for the vast majority of uncirculated tokens. A simple check of the basic data reveals a severe disconnect between the price and the project's fundamentals. Total Value Locked (TVL), a common metric in decentralized finance, represents the total amount of funds users deposit into the protocol for product use. During MYX's market capitalization surge to $3.35 billion, its TVL remained consistently between $25 million and $32 million, resulting in a market capitalization/TVL ratio as high as 100. In contrast, leading decentralized protocols like Uniswap and Aave have ratios between 1 and 4. Furthermore, MYX's annual revenue was only about $5 million, yet the market valued it at $17.7 billion, resulting in a price-to-earnings ratio of approximately 3500.Before the public witnessed the explosive growth of MYX, the entire scheme had been in preparation for months. Months before the price surge, the manipulators had already been engaging in wash trading on multiple exchanges, including PancakeSwap, Bitget, and Binance. Wash trading involves the same entity acting as both buyer and seller, artificially inflating trading volume by buying and selling against itself. Trading volume is a key criterion for major exchanges to list and support tokens; creating artificial trading volume on one platform can often push a token onto more exchanges. A review of MYX's trading records reveals that numerous small buy orders across platforms ultimately converged into a single core wallet. A single manipulator created the illusion of genuine market demand through self-buying and selling. The entire scam operated strictly according to a four-step cycle, each step precisely targeting the trading habits of ordinary traders. Step 1: Inducing short selling. Market makers used minimal funds to drive up the price, making the operation extremely easy: the vast majority of tokens were locked, and the order book depth on smaller exchanges like Bitget and Gate was already weak. The shallower the order book, the more capital can leverage a 5% to 10% price increase. The initial price surge isn't for profiting from long positions; the manipulators' real profit comes from subsequent short-selling by retail investors. The core purpose of this step is to make the upward trend appear extremely inflated and unsustainable, attracting cautious traders to short-sell. This counterintuitive logic is the essence of the scam: the more artificial the trend, the more advantageous it is for the manipulators. The second step: setting a trap. Once enough short positions flood the market, the manipulators begin closing some of the long positions used for the price surge, reducing their hedging positions and artificially creating a price pullback, while simultaneously causing a significant decrease in total open interest. The price drop combined with shrinking open interest perfectly presents a top-and-bottom pattern on the candlestick chart. Cautious traders on the sidelines become completely convinced that the market has topped out and rush to short-sell. The third step: short-selling annihilation. Traders who entered the short-selling market begin to suffer consecutive losses. The vast majority of transactions in criminal cryptocurrencies are not spot holdings but perpetual contract transactions. To balance long and short positions, exchanges charge funding fees: every few hours, one side of the market trader pays a fee to the other. In a normal market, this fee is only a few tenths of a percentage point per day. However, in the crackdown phase of criminal cryptocurrencies, the funding fee for short positions skyrockets to -2% every 4 hours. This translates to a daily loss of 12% of principal simply by holding a short position; after a week, ignoring price fluctuations, the principal would be lost by 84%. This is compounded by the high leverage of contracts: short positions in the market commonly use 20x, 50x, and even up to 125x leverage. With 50x leverage, a 2% price fluctuation in the opposite direction will result in a liquidation of the position.Massive short liquidations trigger a chain reaction of panic selling: each liquidated short position forces a buy order to close it, further driving up the price; the rising price then triggers even more short positions, generating even more buy orders. Those traders who accurately predicted the bubble and entered the short market become the biggest support for the continuation of the upward trend. Step Four: High-Level Selling. After all short positions are liquidated and the price reaches its peak, the manipulators switch positions: they open new short positions, close existing long positions, and simultaneously transfer locked-up tokens to centralized exchanges. Many experienced on-chain traders fall for this trap: seeing the manipulator's wallet transferring tokens to exchanges, they instinctively judge that a sell-off is imminent and immediately enter the short market. However, these transfers are actually bait; before the actual sell-off, they harvest another round of short sellers. The core essence of this entire scam: an extremely singular trading counterparty. In the real market, participants have diverse perspectives, holding periods, and information gaps; however, in the criminal coin market, all long and short trades are conducted against the same set of manipulators, using a fixed harvesting template throughout. All operations in criminal coins boil down to one core fact: the project team and its affiliates monopolize almost all token holdings. This monopoly allows a single entity to simultaneously manipulate spot and futures prices, independently determining the pace of price increases and decreases, and the timing of short-selling attacks. No other holders in the market possess enough tokens to break this manipulation. In the MYX market, the futures open interest exceeds the circulating market capitalization, two-thirds of the trading volume is concentrated on the Bitget platform, and short-selling funding rates remain consistently high. Traders entering the market with short positions have perfectly correct technical analyses, yet they never realize they are operating in a manipulated market. All traces are publicly verifiable: cluster wallet addresses, platform trading volume percentages, and market maker information are all disclosed in the project's financing documents. The crypto industry ignores this because the entire value chain profits: market makers earn a cut of trades, project teams inflate national asset valuations with their own tokens, and exchanges collect fees regardless of whether the transactions are genuine or fraudulent. Only ordinary retail investors are the sole group that loses money throughout the entire process. [Foresight News]

RichSilo Exclusive Analysis:

The MYX Debacle: How Crypto’s Pump-and-Dump Ecosystem Systematically Destroys Retail Investors

The MYX token’s 1400% surge from $1.30 to $18.42 in September 2025 represents more than just another pump-and-dump scheme—it’s a stark暴露 of the systemic corruption plaguing crypto markets. While retail traders who correctly identified this bubble lost $89.51 million collectively, the real lesson lies in understanding how these “crime coins” operate with near-impunity throughout the industry.

The Anatomy of a Crime Coin

The MYX case reveals a disturbingly standardized playbook. At its core is a pre-agreed contract between token project teams and market makers featuring a 7:3 profit-sharing model. For every $1 generated from token trading, 70 cents go to the market makers, 30 cents to the project team. This isn’t a clandestine arrangement—it’s documented in financing documents and represents industry standard practice.

The lending option model enables the entire scheme. Market makers never actually purchase tokens; instead, they borrow tens of millions worth from projects, immediately sell them to drive down prices, then buy back at lower prices before returning them. The profit from this price difference represents the first harvesting mechanism.

What makes MYX particularly egregious is the extreme token concentration: over 90% of supply controlled by a single entity split across multiple addresses to create the illusion of distribution. This concentration allows complete manipulation of both spot and futures markets, with the futures open interest exceeding the actual circulating market capitalization.

The Four-Step Harvesting Cycle

The scheme operates with ruthless precision:

  1. Inducing Short Selling: Market makers use minimal capital to create an artificial price surge targeting analytical traders’ tendency to short obvious bubbles. The shallower order books on smaller exchanges make this manipulation particularly effective.

  2. Setting the Trap: After accumulating sufficient short positions, manipulators create a price pullback while reducing open interest, presenting a classic top-and-bottom pattern that convinces sidelined traders to enter short positions.

  3. Short-Selling Annihilation: This is where the scheme becomes financially devastating. Funding rates for short positions spike to -2% every 4 hours (equivalent to 84% daily decay). Combined with extreme leverage (20x-125x), this creates a death spiral where each liquidated short position triggers a buy order, driving prices higher and liquidating more shorts.

  4. High-Level Selling: After shorts are completely liquidated, manipulators transfer locked tokens to exchanges, baiting yet another round of short sellers before finally exiting their positions.

The brilliance of this scheme lies in its psychological manipulation. Even traders with correct technical analysis lose because they’re unknowingly betting against an opponent who controls all variables.

Market Breakdown: Why Crypto Tolerates This Chaos

What’s particularly disturbing is how openly this operates. The entire value chain profits: market makers earn their cut, project teams inflate their token valuations, and exchanges collect fees regardless of transaction legitimacy. Only retail investors consistently lose.

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The market cap/TVL ratio of 100 for MYX (compared to 1-4 for legitimate protocols like Uniswap and Aave) represents a glaring red flag that the market chooses to ignore. Similarly, MYX’s $5 million annual revenue supporting a $17.7 billion market cap (P/E ratio of 3500) would be laughed at in traditional markets yet passes unquestioned in crypto.

Implications for Crypto Markets

The MYX case exposes fundamental flaws in crypto market structure:

  1. Valuation Metrics Broken: When 80% of tokens are artificially locked and only 20% can trade, market capitalization becomes a meaningless metric. Price discovery mechanisms fail when the vast majority of supply can’t actually reach the market.

  2. Leverage as a Weapon: The combination of extreme leverage and manipulated funding rates creates a system where shorts face mathematically certain liquidations regardless of market direction.

  3. Exchange Complicity: Exponents like Bitget, where two-thirds of MYX’s trading volume was concentrated, benefit from increased volume regardless of whether it’s legitimate or fraudulent.

  4. On-Chain Transparency Without Accountability: While blockchain provides complete transparency, the complexity of DeFi mechanisms allows sophisticated actors to exploit information asymmetries that remain invisible to most participants.

Opportunities for Savvy Investors

Despite these risks, understanding these schemes creates opportunities:

  1. Identifying Red Flags: Extreme valuation metrics, concentrated token distribution, and high funding rates in futures markets serve as clear warning signs.

  2. On-Chain Analysis Tools: Wallet clustering analysis and tracking token movements can reveal manipulation before it impacts your portfolio.

  3. Strategic Short-Term Trading: Recognizing the four-step cycle could allow for timing entries around manipulators’ positioning, though this requires exceptional risk management.

  4. Advocacy for Transparency: Supporting projects with transparent token distribution and pushing for better exchange listing standards can help clean up the ecosystem.

The Path Forward

The MYX case shouldn’t be dismissed as an isolated incident but as a systemic failure requiring industry-wide solutions. Either stakeholders will implement meaningful changes through better exchange standards, more transparent token distribution, and clearer disclosure of market maker relationships, or regulators will impose solutions that may be less effective and more damaging to innovation.

For investors, the lesson is clear: in a market where price discovery mechanisms are broken, fundamental analysis becomes more important than ever. Tokens with extreme valuations, concentrated distribution, and no real utility should be treated with extreme skepticism, regardless of short-term price action.

The crypto community must decide whether it wants to build legitimate markets or continue facilitating sophisticated extraction schemes disguised as innovation. The future of the industry depends on this choice.

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